Alumni Insights: Excavate Your Brand Genius

Can you express, with conviction, what your professional brand stands for in seven seconds or less? You’ve met leaders who are acutely self-aware and “on-purpose.” They exude an unmistakable, quiet confidence. They are grounded in core values, portraying their brands from a deeper perspective that builds trust, anchors awareness and stands out energetically amongst a “sea of sameness.”

In this next #DuqAlumniInsights session, you’ll learn from Mary Maloney, A’90, how to start your journey to make your professional brand come alive using a structured, focused, trademarked approach. Many of us may have forgotten our greatness or struggle to talk about ourselves, our “extraordinary why” and our accomplishments with flair. Learn from a Duquesne University alumna that has helped hundreds of leaders to identify and clearly communicate the most compelling components of their brand narrative. You’ll set yourself in motion to do more of the work you love and rapidly achieve the next big milestone in your careers. The next time someone asks, “So What Do You Do?” you’ll have solid tools to respond, with clarity, confidence and conviction. All attendees will receive a compendium with the 10 questions you need to answer in order to “excavate” your brand genius.

If you would like to share your expertise with your fellow alumni, fill out an application at www.myduquesne.duq.edu/webinarpresenter to be considered.

Speaker:

Mary E. Maloney, A'90, Principal/Brand Strategist @Revealing Genius LLC
Mary E. Maloney is a brand strategist specializing in the healthcare industry. Serving as a CEO and Chief Marketing Officer, she has led repositioning, messaging and branding initiatives on both the client and agency side for global and iconic brands including Mercy Health System, Penn Medicine, Blue Cross Blue Shield, Intuit, Centene and The Center for Creative Leadership - Healthcare Division. She sold her first business at age 31. As principal for Revealing Genius LLC, she now works with individual leaders, using a proprietary process to effectively communicate their brand story and their “why” so they rapidly fulfill their most desired career goals. Originally from Pennsylvania (she resides currently in Tampa, FL) her education includes Duquesne University, Villanova University and The Wharton School at the University of Pennsylvania.