Advancement Series: No Other Opt-in: How NYU Shifted their Marketing Strategy and Operations to be More Alumni-Centric

Presented on: Tuesday, April 13th 2021 at 12:00 PM EDT




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Tired of “batch and blast” emails? Want to avoid unsubscribes and being marked SPAM? Join us to learn about how NYU's Advancement & Alumni Communications team shifted their operations and marketing strategy to an audience-first approach that empowers alumni and donors through marketing automation, an email preference center, and more.