This webinar will explore how Northwestern University has created and maintained an impactful alumni podcast with actionable advice for any alumni association looking to reach more people digitally. The webinar will be presented by Cassie Petoskey and Helen Kim who will also discuss how they successfully transitioned the effort from Cassie who began the program to Helen who now hosts the podcast. Cassie and Helen will share their reasons for starting the podcast, the technology they've used for production, how they measure success and advice for other alumni offices considering starting a podcast program.