Advancement Series: Engaging Millennials in Philanthropy - Characteristics & Strategies to Prepare for What’s Next

In recent years, Millennials became the largest generation in the U.S. labor force and “Generation Z” began graduating from college. This generation’s “coming of age” has led to a decline in alumni participation, giving rise to concerns about a “lost generation” of future major donors. However, according to numerous studies, 80-90% of Millennials give charitable gifts each year. Illuminated with data drawn from the fundraising of 650+ schools, Kestrel Linder will review 9 characteristics that drive their behavior & highlight actionable tactics to increase their philanthropic engagement.