Advancement Series: Engaging Millennials in Philanthropy - Characteristics & Strategies to Prepare for What’s Next

Presented on: Tuesday, March 3rd at 12:00 PM EST

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In recent years, Millennials became the largest generation in the U.S. labor force and “Generation Z” began graduating from college. This generation’s “coming of age” has led to a decline in alumni participation, giving rise to concerns about a “lost generation” of future major donors. However, according to numerous studies, 80-90% of Millennials give charitable gifts each year. Illuminated with data drawn from the fundraising of 650+ schools, Kestrel Linder will review 9 characteristics that drive their behavior & highlight actionable tactics to increase their philanthropic engagement.