Why the Best Sellers Don’t Act Like Salespeople with Colin Coggins and Garrett Brown **Spark60 Event"

Spark60 Presents: Mindset Experts & Bestselling Authors Colin Coggins and Garrett Brown

Whether you call it leading, teaching, motivating, or inspiring, the truth is that you are selling every single day. Whether you are pitching a new idea, moving a product, or simply selling yourself, the ability to move people authentically is a critical, life-changing skill for anyone, regardless of their job title. Yet, many of us struggle with the salesperson persona, feeling like we have to sacrifice our authenticity to be effective.

Mindset experts and bestselling authors of The Unsold Mindset:Redefining What It Means to Sell, Colin Coggins and Garrett Brown have spent decades researching what actually makes the world's greatest influencers and leaders tick. Through extensive interviews with everyone from 5-star generals to celebrity chefs, they discovered a surprising paradox: the most successful people don't succeed because of what they do, but because of how they think. They aren't following a rigid script; they are operating from a powerful, "unsold" mindset.

Coggins and Brown move past the mechanics of rapport-building and objection handling to reveal the specific, repeatable mental practices that allow high-performers to thrive in any environment. 

Practical Tools and Strategies You'll Gain

• Ditch the Salesperson Persona: Why the most successful sellers are the most self-aware and socially aware, not the most self-confident.
• The "Unsold" Advantage: How being "unsold" on who people expect you to be allows you to sell more effectively and authentically.
• Mindset Over Mechanics: Why the greatest sellers succeed because of how they think, rather than relying on rapport-building scripts or objection handling.
• Reframing Obstacles: Learning how to succeed because of obstacles, rather than in spite of them.

Ideal Participants for This Conversation

• Individuals who want to improve their ability to move people and ideas without compromising their integrity. This is for anyone who wants to drive better results and higher engagement by trading salesy tactics for authentic influence.
• Leaders looking to build high-performing teams that can navigate obstacles and hit targets by focusing on mindset and authenticity over scripts or forced performances. 

You can sell more effectively. Join Colin Coggins and Garrett Brown to discover the simplest and most effective mindset shifts for improving your influence, your results, and your professional impact.

About the Authors

Colin Coggins and Garrett Brown are the Wall Street Journal bestselling authors of The Unsold Mindset, longtime revenue leaders, and professors of entrepreneurship. They met at an enterprise software startup, Bitium, which they helped lead to an acquisition by Google. They teach at the University of Southern California’s Marshall School of Business, where the course they created, "Sales Mindset for Entrepreneurs,” has become one of the school’s most popular classes. They are also investors, startup advisors, and co-founders of Agency18, a firm that helps mission-driven companies adopt the Unsold Mindset. Sought-after as keynote speakers and guest lecturers, they love connecting with audiences to share the stories and lessons they've collected from their experiences. Learn more at www.colinandgarrett.com.

* As a valued member of the alumni community, you now have free, exclusive access to Spark60 — a $399/year premier series of monthly live events with bestselling authors in business, wellness, leadership, and more.