The Changing State of College Athletics

The NCAA’s new name, image and likeness policy is changing the landscape of college athletics forever — redefining the role of the college athlete and posing a challenge. The policy, which went into effect in July 2021, allows student-athletes to profit off of their name, image and likeness for the first time ever. This policy change provides a pivotal opportunity for D1 institutions in particular to think about how their students’ brands reflect or intersect with their own. Saint Joseph’s University’s Athletic Director, Jill Bodensteiner, JD, who served on the NCAA Board of Governors Federal and State Legislation Working Group that examined the policy, will discuss the policy’s impact on D1 athletics with alumna Maisha Kelly ’00, athletic director at Drexel University.