The Future of Sports

From little leagues to professional leagues to esports leagues, sports play a huge role in the lives of many Americans. Professional sports in the United States are a $500 billion industry. In early March, sport and entertainment industries were some of the first to announce closing in response to the coronavirus pandemic. As fans try to adjust to the new normal, industry experts are assessing what challenges and opportunities have arisen from the pandemic and what lasting effects they may have on the business of sports. 

Join our experts, Adjunct Professor of Esports Marketing and Vice President, Compensation Strategy & Insights at Comcast Jim Multari ‘05 (MBA) and Assistant Professor of Sports Marketing Stephanie Tryce, J.D., and moderator, Megan Kloss ‘19, as they discuss pending or potential changes to the sports industry post-COVID, including changes to the game-day experience, the role of technology, potential shifts in fan demographics and marketing, and the accelerated rise of esports.