Consumer Behavior and the Retail Experience

How, when and why a consumer makes a purchase can provide companies with rich insight into who their business is servicing and how they can grow and adapt in a changing market. The importance of business decisions that are driven by data like this has become even more vital as we all navigate the changing landscape of the COVID-19 pandemic. Every industry, and especially the retail industry, has had to pivot to keep their consumers confident and coming back, bringing necessity to innovation during these times.

Our Unlimited Learning experts, Rob Almond ‘04 (MBA), CEO of NEST, and Michael Solomon, Ph.D., professor of marketing at Saint Joseph’s University, dive into the importance of consumer behavior in 2020 and beyond and how business leaders are using this data to make critical decisions. The conversation is moderated by Gabriela Perdomo ‘20, associate consumer manager of e-commerce at Mars.