Strategic Book Marketing: Unlocking Success for Authors

Strategy plays a pivotal role in the book writing and publishing processes. To ensure your success, it's crucial to think about the future and implement effective marketing techniques. Join us for an interactive workshop where we will explore strategic marketing ideas that you can implement at any stage of your book journey, whether you're still writing your manuscript or already published.

In this workshop, we will cover:

• Building an Early Marketing Foundation:
• Discover the importance of starting your book marketing efforts early, even before your manuscript is complete.
• Learn simple yet impactful marketing ideas that you can explore during different stages of the writing and publishing processes.
• Explore strategies to create buzz, build an audience, and generate interest in your book from the very beginning.

• Leveraging Various Marketing Channels:

• Gain insights into different marketing channels and platforms that can amplify your book's reach and engagement.
• Learn how to identify and connect with your target audience through effective marketing techniques.
• Explore practical strategies such as updating your email signature, engaging with influencers, utilizing social media polls, and more.

• Building a Supportive Network and Brand:

• Discover how to build a network of buyers, influencers, and readers who can champion your book.
• Explore the benefits of engaging with book clubs, documenting your author journey, and preparing an elevator pitch.
• Learn how to update your LinkedIn profile, engage in conversations, and leverage content testing to refine your message.

By the end of this workshop, you will have a toolbox of strategic marketing ideas and techniques to implement throughout your book journey. Join us as we empower authors to proactively build their author brand, engage with their audience, and set themselves up for success.

Note: This workshop is suitable for both aspiring and published authors who want to enhance their book marketing strategies. No prior marketing experience is necessary.

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About Our Presenter:

An award-winning author, nationally recognized speaker, and savvy publishing strategist, Jenn T. Grace is the founder of Publish Your Purpose, the acclaimed hybrid publishing company that gives first-time authors the secrets to getting their books written, finding an eager audience & marking their place in the publishing world. Publish Your Purpose is a certified B Corp social enterprise that meets the gold standard of socially and environmentally-friendly business practices.

Jenn leads ambitious authors through every aspect of writing, editing, and publishing so their book strategically aligns with their business objectives. Whether it’s a business guide that shows the breadth of their expertise or an emotional memoir that takes readers deep into life’s challenges, she helps authors articulate their purpose and fulfill their mission. 

Jenn has published the books of almost 200 business owners, entrepreneurs, speakers, and memoirists so more diverse stories can exist in the world and her authors can make a positive impact and achieve the recognition and success they deserve. She is the author of seven books, including, Publish Your Purpose: A Step-by-Step Guide to Write, Publish, and Grow Your Big Idea. Jenn has been featured in Forbes, The Huffington Post, The Wall Street Journal, and CNBC.

Jenn lives in Connecticut with her family and enjoys being outside with her son, kayaking, hiking, skiing, and admiring the birds and nature around her.

About PYP

Publish Your Purpose is a hybrid publisher of non-fiction books. As an LGBTQ+ and women-owned B Corporation™, our mission is to elevate the voices often excluded from traditional publishing. We intentionally seek out authors and storytellers with diverse backgrounds, life experiences, and unique perspectives to publish books that will make an impact in the world.