Connecting with Readers: Navigating Writing Essentials for Aspiring Authors

Presented on: Wednesday, October 18th at 12:00 PM EDT




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Are you an aspiring author seeking guidance on the essential aspects of the writing process?

Join us for an engaging workshop where we delve into key chapters that will equip you with the knowledge and tools necessary to connect with your target readers. Explore strategies for crafting your book, understanding length considerations, and mastering the art of editing.

In this workshop, we will cover the following essential topics:

  • Connecting with Your Target Reader:
      • Gain insights into identifying and understanding your target reader.
      • Learn techniques to resonate with your audience, crafting content that speaks to their needs and interests.
      • Explore strategies to engage readers and build lasting connections through your writing.
  • Mastering Length Considerations:
      • Understand the factors that influence the ideal length for your book.
      • Explore guidelines and industry standards to determine the appropriate length for your genre and target audience.
      • Learn how to strike a balance between delivering a comprehensive narrative and maintaining reader engagement.
  • Preparing for the Writing Process:
    • Discover essential steps to take before diving into writing your book.
    • Explore methods for outlining, structuring, and organizing your ideas to maximize writing efficiency and clarity.
    • Learn how to overcome common hurdles and set yourself up for success as you embark on your first draft.

By the end of this workshop, you will have a deeper understanding of connecting with your target readers, navigating length considerations, and mastering the writing essentials required for a successful book. Join us as we empower aspiring authors to hone their craft and create compelling narratives that captivate readers.

Note: This workshop is suitable for individuals of all writing levels who are interested in learning about key elements of the writing process. Whether you're at the beginning stages or already have a work in progress, this workshop will provide valuable insights and practical strategies to enhance your writing journey.

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About Our Presenter:

An award-winning author, nationally recognized speaker, and savvy publishing strategist, Jenn T. Grace is the founder of Publish Your Purpose, the acclaimed hybrid publishing company that gives first-time authors the secrets to getting their books written, finding an eager audience & marking their place in the publishing world. Publish Your Purpose is a certified B Corp social enterprise that meets the gold standard of socially and environmentally-friendly business practices.

Jenn leads ambitious authors through every aspect of writing, editing, and publishing so their book strategically aligns with their business objectives. Whether it’s a business guide that shows the breadth of their expertise or an emotional memoir that takes readers deep into life’s challenges, she helps authors articulate their purpose and fulfill their mission. 

Jenn has published the books of almost 200 business owners, entrepreneurs, speakers, and memoirists so more diverse stories can exist in the world and her authors can make a positive impact and achieve the recognition and success they deserve. She is the author of seven books, including, Publish Your Purpose: A Step-by-Step Guide to Write, Publish, and Grow Your Big Idea. Jenn has been featured in Forbes, The Huffington Post, The Wall Street Journal, and CNBC.

Jenn lives in Connecticut with her family and enjoys being outside with her son, kayaking, hiking, skiing, and admiring the birds and nature around her.

About PYP

Publish Your Purpose is a hybrid publisher of non-fiction books. As an LGBTQ+ and women-owned B Corporation™, our mission is to elevate the voices often excluded from traditional publishing. We intentionally seek out authors and storytellers with diverse backgrounds, life experiences, and unique perspectives to publish books that will make an impact in the world.


The views expressed by presenters are their own and their appearance in a program does not imply an endorsement of them or any entity they represent. Reference to any specific product or entity does not constitute an endorsement or recommendation by Salem State University Alumni Association and Foundation.