Have you ever wondered why it is that people who desperately want to adopt healthier lifestyles don’t stick with them once their initial burst of motivation fades? This provocative webinar will showcase a new science-based paradigm to better foster sustainable motivation and behavior change. Dr. Michelle Segar will explain why logic-based reasons for behavior change (e.g., better heath, weight loss, disease prevention, etc.) keep people stuck in cycles of starting and stopping but not behavioral sustainability. Using story, she will describe a novel approach to promoting self-care, health, and wellness behaviors that can be used across contexts (organizational, health care, fitness, coaching, etc.). Attendees will leave this session with a more strategic way to approach and promote the sustainable behavior necessary for achieving and sustaining improved health and well-being. Dr. Michelle Segar, bestselling author of No Sweat and sustainable behavior change scientist, directs the Sport, Health, and Activity Research and Policy Center in Ann Arbor, MI. She has translated science into sustainable behavior change messages and programming for decades and is a recognized pioneer and leading authority in this field. Her comprehensive, science-based, and tailored approach to creating sustainable behavior change related to healthy lifestyles and well-being has made her a sought-after speaker, sustainable-behavior-change consultant, and learning/intervention expert for people and organizations seeking to accelerate and sustain positive change.