Join serial entrepreneur, author and founder of CEO Quest, Tom Mohr, for an overview of how start-ups and established companies can quickly increase revenue to achieve their full potential. Most leaders have conceived of their revenue-producing capabilities in functional terms. The functional paradigm sees Marketing, Sales, Product and Finance as discrete areas of work, with formal handoffs from one to the next. This is flawed. In the systems view, each function plays a role in the whole system, where people, workflows, tools and metrics work together to achieve revenue growth. Tom will introduce the Revenue Engine Framework and explore how customer segmentation is the starting point for effective revenue growth. If you have a business that has Product/Market Fit and want to grow faster whether as an entrepreneur or intrapreneur then this webinar will provide valuable insights to enable sought after growth. You can also read all of Tom's book, Scaling the Revenue Engine, for free at his website or buy a copy on Amazon: https://medium.com/ceoquest/scaling-the-revenue-engine.
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