@HomeWithMac - Recharge Your Consumer Awareness: The Truth About Shrinkflation
Presented on: Tuesday, February 3rd 2026 at 7:00 PM EST
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Ever noticed your favorite products getting smaller while prices stay the same? That’s shrinkflation. In this webinar, we’ll uncover why companies are downsizing to cope with rising costs—and what that means for your wallet and your buying habits. Join us as Dr. Colin Mang, Assistant Professor, Economic at McMaster, explores the financial and psychological impact of shrinkflation and how it’s quietly reshaping the way we shop.
The views expressed by presenters are their own and their appearance in a program does not imply an endorsement of them or any entity they represent. Reference to any specific product or entity does not constitute an endorsement or recommendation by McMaster University.