Homecoming@Home: Marketing in a Disruptive World

Presented on: Monday, October 12th at 12:30 PM EDT




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In the year 2020, audiences are both more abundant and more challenging to reach than ever. The world in which contemporary marketing occurs is a disruptive one, fragmented across audiences with diverse backgrounds and tastes, rapidly evolving technologies, and continuously proliferating channels and platforms. The savviest, most successful professionals must be able to assess the competitive landscape clearly and pinpoint the most promising opportunities to deliver targeted messaging and optimize spend. Join us as these business leaders discuss how they have changed their marketing and operations in light of the COVID-19 pandemic.