Have you ever dreamed of doing something you love while making a difference in the lives around you? Or serving a customer base also affecting positive change? Or, even, just doing what you love with those you want to spend time with most? In this inspiring webinar, Lara Hodgson, co-author of Level Up: Rise Above the Hidden Forces Holding your Business Back, will share her experience (the good, the bad, and the ugly) as a serial entrepreneur starting multiple businesses, with her long-time business partner, Stacey Abrams. As we come out of the pandemic, more businesses are being started than ever, yet we are In the midst of an entrepreneurship crisis. Lara will reveal many of the hidden forces that work against entrepreneurs and small business owners. She will share her contrarian advice about how each person: entrepreneurs, policymakers, corporate leaders, investors, advocates, and friends, can do their part to level the playing field for our economy and our community.
Lara will present the Three C’s of Growth: Customers, Capital, and Commerce. In this webinar, you will:
About the author: Lara Hodgson is President and CEO of NOW Corp, and has served as an Entrepreneur in Residence at Harvard Business School. Prior to Now, Lara co-founded Nourish (a children's products company), and Insomnia, LLC, a firm specializing in investment, development, and management of complex and innovative “world-changing” projects. Her background also includes 5 years with Dewberry Capital Corporation, an Atlanta-based commercial real estate development, and investment firm, where she served as the company’s Chief Marketing Officer and Chief Operating Officer. Lara received an MBA and a BS in Aerospace Engineering with highest honors. Today, she serves as a Trustee of the Georgia Tech Foundation in addition to other Boards. E&Y recognized Lara as a 2018 Finalist for the Southeast Entrepreneur of the Year and named her to the Entrepreneurial Winning Women Class of 2019.
The views expressed by presenters are their own and their appearance in a program does not imply an endorsement of them or any entity they represent. Reference to any specific product or entity does not constitute an endorsement or recommendation by KU Alumni Association.