Networking Communications: Email and LinkedIn Messages

Webinar Presenter: Casey Mank (MA'17), Co-Founder, Bold Type Webinar Description: Successful networking relies on good communication. When you reach out to a potential professional contact or mentor, you’re often making a first impression that will shape the relationship for years to come. In this webinar, we’ll focus on networking emails and LinkedIn messages that get results, using proven best practices we’ve taught to thousands of professionals. You’ll learn to make the right impression and get more responses by making it easy for recipients to say “yes.” 3 Key Takeaways: 1. How to understand your reader and define measurable success for each networking communication you send. 2. How to guide your reader to the response you need, making it easy for them to say “yes” and continue the conversation. 3. How to strike the right tone, using appropriate formality and email (or LinkedIn) etiquette to make the right impression. About the Presenter: Casey Mank is the Co-Founder of Bold Type, a women-owned consultancy based in Washington, DC. She has been teaching writing in traditional classrooms for over 10 years, and now designs workshops and executive coaching programs for professionals from Fortune 500 companies, nonprofit organizations, and government agencies. She is proud to have helped thousands of writers get to the point and reach their audiences with greater impact. Casey teaches at Georgetown’s School of Nursing and Health Studies and is a member of the Center for Plain Language, where she serves as a judge for the annual Federal Plain Language Report Card and ClearMark Awards. Casey met Bold Type Co-Founder Grace Aldridge Foster at Georgetown while both were completing master’s degrees in English. After working as consultants, editors, and instructional designers, they launched Bold Type in 2018. They are on a mission to improve the way professionals communicate, helping them to write with greater confidence and clarity.