California State University, Long Beach

Creating a Culture of Accountability

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Regardless of industry, leadership tenure, culture or geography, organizations continually struggle with the costly, frustrating problem of accountability. It can feel like you’re running on a treadmill, where everybody works hard, but meaningful progress remains elusive. It can sound like “Why aren’t we moving faster and accomplishing more?” It can look like team members unwilling to risk conflict, challenge one another or name elephants in the room. And more. A culture of accountability enables effective execution, retains high performers, repels low performers and improves collaboration. This cycle drives employee return on investment (ROI), giving you more flexibility to scale and attain your most ambitious aspirations. With these outcomes in mind, the need to improve accountability is clear. Join speaker, author, and business & leadership growth coach Mark E. Green for straight talk and practical tools as he teaches you how.