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The Alter Ego Effect reveals a practical method to unleash your real capability. In one of the hottest books amongst leaders in a decade, you'll find out how an 'Alter Ego' is one of the most natural things your mind wants you to use. And how it's a powerful move to battle the resistance you face when pursuing your ambitions.
There's only one person in the way of you being able to untapping your capabilities: You. There's also one person who can move you out of the way so you can perform at your peak. That 'self' is already inside you. You just need to unlock them. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman reveals how you can use your alter ego to achieve the seemingly impossible.
The Alter Ego Effect is not about creating a false mask--it's about finding the hero already inside you. It's a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back and empower you to ultimately become your best self.
Todd Herman has been working with the highest achievers in sports and business for over two decades. He is the creator of the multi-award-winning Leadership & Skills Development Program, 90 Day Year, and author of the WSJ bestselling book, ‘The Alter Ego Effect: The Power of Secret Identities to Transform Your Life’ and ‘My Super Me,’ a book for children to help them find their hero within and be more confident and courageous. Todd’s professional programs are delivered annually to over 200,000 professionals in 73 countries. Named by the Boston Herald as a “Training Superstar,” Todd has been featured on The Today Show, PBS, NFL Films, NY Times, CBS, Fox Sports, and Inc Magazine, among others. Originally from Alberta, Canada, Todd now lives in New York City with his wife and three young children.
Your PBC Guru Moderator:
Megan Behm is a Book Club Operations Manager at PBC Guru, a book club management company that believes in the power of lifelong learning communities centered around reading and thoughtful discussion. PBC Guru partners with more than 250 higher education alumni associations and private high schools, businesses, library systems, and professional societies worldwide to create meaningful and vibrant online book clubs. PBC Guru's virtual book clubs allow over 130,000 members to connect from anywhere they are, at whatever time is convenient. With PBC Guru, Megan develops the content for and moderates the discussions for over 50 book clubs reading titles from all genres. Before joining PBC Guru, Megan spent ten years working in the performing arts and literary industries in Washington, D.C., and New York City. She is a life-long bookworm and a proud graduate of the College of William & Mary.