Miami Presents: 5 Ways Experience Design can Revolutionize Your Organization

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Whether online or in-person, the experience, not the product, is what customers and guests remember. Brands like Airbnb, Disney, and Southwest Airlines design products, so when people use them, the experience is as memorable as the services they provide. Multinational corporations aren’t the only organizations that stake success on integrated digital and physical experiences. Megachurches, boutique clothiers, funeral homes, and hospitals have positioned products that give people experiences they value and want to repeat.

During this session, you’ll learn how an experience design mindset can help your organization pivot from just making products to creating experiences. We’ll explore five experience design principles—each of them actionable for any size organization. Through an array of examples that span screens, physical products, services, and systems, you will learn how innovative organizations use experience design to create impact. 

Dennis Cheatham is Graduate Director of the MFA in Experience Design at Miami University—the only distance-learning MFA in Experience Design in the world. His research focuses on ways design thinking, processes, and outcomes affect and are influenced by human perception, emotion, and actions. Prior to his academic appointment, Dennis worked as a creative director, interaction, and experience designer for 15 years in the Dallas/Fort Worth area.

The webinar is free to attend and open for all alumni and friends, but registration is required.  Questions can be directed to Mollie Young at youngmr@miamioh.edu.